Gimlett-Taylor Design Creative
AN INDEPENDENT CREATIVE DESIGNER
PRIORITISING BRAND CREATION
& PRODUCT DESIGN.
OutOfOffice® is an innovative Journey Planning and Equipment Hire service designed to make outdoor pursuits accessible to everyone. Our core objective is to simplify the process of exploring nature, removing the barriers of high equipment costs and storage concerns, by implementing a modular-design and rental system for equipment.
Identity
System
🚀 Introducing the OutOfOffice® Identity System:
We’ve embraced the elegance of the #Aeonik typeface, capitalising on its versatility for practical applications in both interface and product design. A monochromatic palette with a touch of colour establishes a simple yet striking aesthetic, ensuring our products remain the focal point.
Digital
Experience
📱 The OOO® digital design is based on a modular system. This not only provides full, flexible customisation, but also echoes the modularity of the
OOO® Equipment.
The user journey of the app is divided into several phases:
1. Identifying the type of trip the user will be undertaking
2. Determining the duration of the trip
3. Estimating the distance they will be venturing
4. Considering who they will be travelling with
Based on these parameters, the app will suggest the ideal size of backpack for the trip, along with any additional bolt-ons or upgrades that may be required.
